THE INTERNATIONAL NEUROMARTECH OBSERVATORY RELEASED

The first comprehensive Whitepaper on the landscape of Neuromartech

Leverage predictive AI and cognitive metrics for innovative and ethical governance. Access the definitive standard analysis of over 60 global market players.
60+ Players mapped·68 Pages·PDF Free download
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Beyond assumptions

The intersection between scientific research and practical application
Our mission is to advance the understanding and ethical implementation of neuromarketing technologies while establishing global standards for the industry.
Research Area
01
Research Activities
The research focuses on AI-powered neuromartech, remote data collection, and predictive analytics for consumer behavior. Key areas include emotional response prediction, real-time emotion recognition, biometric data analysis, eye-tracking, and voice pattern detection, combined with predictive models to refine marketing strategies and enhance personalization through advanced neural and behavioral insights.
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Research Area
02
Development of standards
INO will lead the development of industry standards, covering technical protocols for data collection and AI model validation, ethical guidelines on privacy and informed consent, and quality criteria to ensure measurement accuracy, data validity, and cross-platform compatibility, with integration specifications and transparency requirements.
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Research Area
03
Insights Sharing
INO will promote knowledge sharing through whitepapers on emerging technologies, periodic technical briefings for industry stakeholders, an annual international conference on neuromartech innovations, an online repository of validated research findings, and an industry-academic collaboration platform.
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Collaboration Framework
‍The Observatory will mantain active partnerships with
Academic Institutions
Technology Companies
Marketing Research Firms
Regulatory Bodies
Ethics Committees
Industry Practitioners
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Observatory's Team
The team is led by an experienced board supported by project management and enriched by AINEM students' contributions.
DIRECTOR
Giovanni Pola
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LEADING BOARD
Caterina Garofalo
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LEADING BOARD
Francesco Gallucci
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Research strategy Advisor
Raffaele Crispino
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Research Assistant & Operation Coordinator
Silvia Colombo
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Research Assistant & Content Editor
Monica Corrente
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Research Assistant & Content Editor
Alessandra Morgera
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The Neuromartech 2026 Whitepaper: Mapping the Global Landscape

The intersection of artificial intelligence, neuroscience, and marketing technologies is revolutionizing consumer analysis. The International Neuromartech Observatory (INO) presents its first Whitepaper: an unprecedented mapping of over 60 global players, an analysis of new predictive metrics, and a crucial focus on algorithmic ethics. Discover how AI is transforming market research forever.

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June 5, 2026

NeuroMarTech Webinar: A Market Overview Between Big Players and Startups

The International Neuromartech Observatory (INO) is ready to present the first global mapping of Neuroscience, AI, and Marketing Technology. Join us online on Wednesday, May 27th at 14:30 for the official launch event — free to attend.

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May 19, 2026

Neuromartech Summit 2025: Exploring the intersection between AI & Neuromarketing

On June 11th, discover the first International Neuromartech Observatory conference: explore how neuroscience, AI, and marketing are transforming customer experience. Free event, top speakers, limited seats.

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May 13, 2025

Ready to dive into Neuromarketing?
We are about to release the first White Paper on the Neuromartech landscape. If you’re interested in pre-ordering
it for free, register here now.
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