International Neuromartech Observatory

A newly established research institution dedicated to exploring and defining the evolving intersection of Neuroscience, Marketing Technology, and Artificial Intelligence.
Sign-up to recieve the Whitepaper

What you perceive, what you feel, what you do

The intersection between scientific research and practical application
Our mission is to advance the understanding and ethical implementation of neuromarketing technologies while establishing global standards for the industry.
Research Area
01
Research Activities
The research focuses on AI-powered neuromartech, remote data collection, and predictive analytics for consumer behavior. Key areas include emotional response prediction, real-time emotion recognition, biometric data analysis, eye-tracking, and voice pattern detection, combined with predictive models to refine marketing strategies and enhance personalization through advanced neural and behavioral insights.
Optimize your strategy
Research Area
02
Development of standards
INO will lead the development of industry standards, covering technical protocols for data collection and AI model validation, ethical guidelines on privacy and informed consent, and quality criteria to ensure measurement accuracy, data validity, and cross-platform compatibility, with integration specifications and transparency requirements.
Join the initiative
Research Area
03
Insights Sharing
INO will promote knowledge sharing through whitepapers on emerging technologies, periodic technical briefings for industry stakeholders, an annual international conference on neuromartech innovations, an online repository of validated research findings, and an industry-academic collaboration platform.
Access exclusive insights
Collaboration Framework
‍The Observatory will mantain active partnerships with
Academic Institutions
Technology Companies
Marketing Research Firms
Regulatory Bodies
Ethics Committees
Industry Practitioners
Become part of the project
Observatory's Team
The team is led by an experienced board supported by project management and enriched by AINEM students' contributions.
DIRECTOR
Giovanni Pola
Go to Linkedin Profile
Arrow
LEADING BOARD
Caterina Garofalo
Go to Linkedin Profile
Arrow
LEADING BOARD
Francesco Gallucci
Go to Linkedin Profile
Arrow
Research strategy Advisor
Raffaele Crispino
Go to Linkedin Profile
Arrow
PROJECT MANAGEMENT
Laura Luongo
Go to Linkedin Profile
Arrow
Partner

Latest News

February 4, 2025

Introducing Ino - The International Neuromartech Observatory

From the synergy between AINEM – the Italian Neuromarketing Association – and the innovative consultancy agency GreatPixel comes the International Neuromartech Observatory (INO), a pioneering research organization dedicated to exploring the dynamic convergence between neuroscience, marketing technology, and artificial intelligence. Officially launched in January 2025, INO aims to anticipate and shape the evolution of Neuromartech, a rapidly growing field poised to transform traditional marketing paradigms.

Keep reading
Arrow
Ready to dive into Neuromarketing?
We are about to release the first White Paper on the Neuromartech landscape. If you’re interested in pre-ordering
it for free, register here now.
Submit Form
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.