International Neuromartech Observatory

A newly established research institution dedicated to exploring and defining the evolving intersection of Neuroscience, Marketing Technology, and Artificial Intelligence.
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What you perceive, what you feel, what you do

The intersection between scientific research and practical application
Our mission is to advance the understanding and ethical implementation of neuromarketing technologies while establishing global standards for the industry.
Research Area
01
Research Activities
The research focuses on AI-powered neuromartech, remote data collection, and predictive analytics for consumer behavior. Key areas include emotional response prediction, real-time emotion recognition, biometric data analysis, eye-tracking, and voice pattern detection, combined with predictive models to refine marketing strategies and enhance personalization through advanced neural and behavioral insights.
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Research Area
02
Development of standards
INO will lead the development of industry standards, covering technical protocols for data collection and AI model validation, ethical guidelines on privacy and informed consent, and quality criteria to ensure measurement accuracy, data validity, and cross-platform compatibility, with integration specifications and transparency requirements.
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Research Area
03
Insights Sharing
INO will promote knowledge sharing through whitepapers on emerging technologies, periodic technical briefings for industry stakeholders, an annual international conference on neuromartech innovations, an online repository of validated research findings, and an industry-academic collaboration platform.
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Collaboration Framework
‍The Observatory will mantain active partnerships with
Academic Institutions
Technology Companies
Marketing Research Firms
Regulatory Bodies
Ethics Committees
Industry Practitioners
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Observatory's Team
The team is led by an experienced board supported by project management and enriched by AINEM students' contributions.
DIRECTOR
Giovanni Pola
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LEADING BOARD
Caterina Garofalo
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LEADING BOARD
Francesco Gallucci
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Research strategy Advisor
Raffaele Crispino
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PROJECT MANAGEMENT
Laura Luongo
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Partner

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Ready to dive into Neuromarketing?
We are about to release the first White Paper on the Neuromartech landscape. If you’re interested in pre-ordering
it for free, register here now.
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